After reading Mike Pitt’s book, which was written for business owners and entrepreneurs…. ”How to TurboCharge your business with a blog”. I have decided not to merely tweet 140 characters about it, but to actually share in the old fashioned platform of ‘ a short review’. I, by no means refer to myself as professional critic, although for the amount of awful ‘so called’ guides I have read maybe I should ! I am, however, an experienced business owner, marketing consultant with enough growing room left in me to know what to filter out in the ‘How to’ sector…….
There are 2 main reasons why I want to share this review and they are 1. every business owner not only needs to read this book but they 2. HAVE to do what it tells you to in this very simple step by step guide. Do not be fooled by the references I make to its simplistic format, it is well known that we as humans over complicate things. We do not and can not make sense of what is sometimes so obvious that it staring us right in our face, but we are unable to see it. This, to me, is what the book represents- the unseen obvious and continually directs you into a focused action plan.
I have read many information guides over the years and to be honest there are loads out there, lets face it. So what is a’ good’ guide and how would I rate it . My own personal ratings are based on:
Why , how and when? Does the book do what it says on the tin?
Mike Pitt, he author of ”How to TurboCharge your business with a blog” has written a concise step by step guide which tells you clearly in every chapter why , how when and most importantly ‘what’ you should be blogging. By the end of the book you will have at least a 2 year plan for your blogs, your technique , a routine and expertise that will lead your business ahead, as you build a name
Content whether it is relevant, useful and valuable, both or neither?
The content is relevant to all business owners whether you write a blog or not. If you fall under the ’not’ you will become a blogger after you have read the book. It will motivate you not only in article writing , but exploring your creative side in terms of developing your business. The content is quality from start to finish, informative and value for money. I would go as far as to say that there is some priceless info included throughout this book.The content is focused will keep you focused and on track to business success, whatever your business is.
Author to reader approach Is it empathetic to the reader or full of endless, pointless jargon?
Mike Pitt has a straight forward and honest approach. He touched on a few raw business nerves for me and jolted me into action I can tell you! I felt emotional in some parts as I remembered business issues that I had overcome and more that I can, from reading the book.
I like a personal approach from any author , but only when they know what they are talking about and say it without annoying ‘buzz’ words that lose my attention in 3 seconds flat! I do not want to have Google every other word! I have to say that I think Mike Pitt gets the balance right and connects well with his readers.
Is the’ How to ‘ part clearly set out and user friendly?
STEP BY STEP with ACTIONS! Simple but brilliant! You are not left wondering- it states it all , every step of the way.It tells you how to collate blogging ideas, the format as well as the when and how, In fact you are given a complete system for blogging. It couldn’t be more simple.
Length of Book this sounds shallow but will expand below!
We are all busy business people and we just want the info. In fact that is really it. I don’t want to read a ‘War and Peace’ novel for a ‘How to Guide’, or worse a whole book with no information. This book is short but sweet. Concise and to the point, just what business owners and entrepreneurs need.
So there you have it! And if you don’t, I suggest that you get a copy. I have put a link on the right of our Home page. I would suggest that you also share with everyone (although maybe not your direct competitors!).